Brittany bids to update image with cinema ad

Imagination London has created a tourism campaign for the French region of Brittany which will run in both the UK and France, starting with a 30-second cinema ad from today.

Brittany's tourist board appointed the UK agency after running a pitch for the international brief, which acknowledged the region was perceived as a bit dated and a bit rainy.

The cinema ad, which simply features sights and sounds of the region with no voiceover, is cut down from a two-minute film which will run online and on screens in FlyBe and Brittany Ferries terminals later this month.

The campaign slogan in both countries is 'Be Breizh' - the word means Brittany in the local language.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).