Britvic is considering centralising its pounds 15 million media
account and has lined up three agencies to pitch.
TMD Carat, BMP DDB and BBJ Media Services have all been approached to
contest the prestigious business, which involves buying across brands
such as Tango and Robinsons Squash. Pitches have already started and a
decision is expected at the end of February. It is unclear what will
happen to the planning.
Britvic’s director of marketing, Richard Manaton, said: ’We’re not
committed to centralisation but we need to see if it aids best
The bulk of Britvic’s media buying is handled by BBJ, which also handles
Bass, Britvic’s majority owner. BMP handles Pepsi, whose UK distribution
rights are held by Britvic. TMD looks after the Robinsons buying.