Britvic's J2O to sponsor Heart weekend breakfast and Club Classics

Britvic's J2O has signed a widespread five-month deal with Global Radio to sponsor a range of programming at weekend breakfast and to become the first sponsor of 'Club Classics' with Mark Wright on Friday evenings.

Britvic: J2O brand signs sponsorship deal with Global Radio
Britvic: J2O brand signs sponsorship deal with Global Radio

The deal includes the first sponsorships of 'Saturday Breakfast with JK and Lucy' and the new 'Sunday Breakfast' show with Jenni Falconer, as well as sponsorship of the Toby Anstis Saturday morning show.

J2O will also become the first sponsor of Heart TV, the channel launched last year.

The activity was devised by the WPP media agency M/six and will promote the juice drink’s "made for togetherness" positioning, through sponsorship bumpers and weekly advertorial features.

To expand the sponsorships, J2O will be giving away £500 every week to help people enjoy their get-togethers and, in the summer, the Heart Angel teams will be giving out samples of J2O in Heart regions.

Jonathan Gatward, the GB marketing director at Britvic Soft Drinks, said: "J2O and Heart are the perfect media and brand partnership as we share a common goal – to make get-togethers even better.

"Radio is a key media channel for J2O to help us drive brand awareness and our weekend sponsorship will help to position J2O as the adult soft drink of choice when getting together with friends and family throughout the summer.

The former 'The Only Way Is Essex' star Wright started presenting Club Classics in December 2012.

Richard Park, Global Radio’s executive director of broadcasting, received the Gold award for his contribution to the commercial radio industry, at the awards of radio news producer IRN.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).