Brocklebank to head Emap Elan sales unit

Emap Elan’s fledgling corporate sales strategy has been strengthened with the appointment of a business director for its new creative solutions unit.

Emap Elan’s fledgling corporate sales strategy has been

strengthened with the appointment of a business director for its new

creative solutions unit.



Helen Brocklebank, ex-commercial director of Cabal, will head a team of

16 people developing all non-display revenue opportunities. These

include sponsorships, events, advertorial, database marketing and

online. She reports to commercial director Julie Harris and will work

closely with new corporate business director Cath Ware in spearheading

group deals across all the Elan titles as well as Emap Metro, Emap

Active and Emap Online.



The need for a creative solutions unit was identified by the agency

research which triggered the corporate strategy.



Brocklebank was part of the founding team at Cabal and was previously

head of project management at the National Magazine Company where she

had an advertorials brief. Before that she worked for Redwood on the

Harvey Nichols and Boots customer magazines.



Kate Holton moves into the creative solutions unit as promotions manager

for the youth portfolio and two other promotions managers are being

sought for the glossy and targeted portfolios.



An online manager is also being sought for the unit to manage the Escape

Routes and New Woman websites and others which, it is claimed, are to be

introduced imminently.



The full team is expected to be up and running by the end of

November.



Harris commented: ’Having one unit managing all the magazines’ sales

efforts will avoid duplication and allow us to spend more time offering

new solutions as well as group deals.



’We are delighted to get such a senior figure in the business to head up

our new operation.’



Elan is also recruiting a classified manager to cover for Jacqui

Elliott, who is taking maternity leave. Her other responsibilities for

the health and home titles will be assumed by Natasha Christie-Miller,

business director for the babies portfolio.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).