Brodie and Stone kicks off advertising pitch

LONDON - Brodie and Stone, the cosmetics and toiletries business, is on the hunt for an agency to handle its integrated advertising account.

T-Zone…undergone a revamp
T-Zone…undergone a revamp

The company has drawn up a shortlist to pitch for the business in a process handled by the AAR.

The successful agency will create a campaign to relaunch the company's T-Zone brand, which incorporates cleansing and skincare products.

Its campaign will focus on digital advertising, as well as print and poster work.

T-Zone has recently undergone a revamp, including a redesign of its packaging.

The brand also launched a new strapline, "naturally effective", to highlight its natural ingredients.

Its product range will be aimed at men and women of all ages.

Michael Eggerton, the Brodie and Stone chairman, said: "We have worked hard in getting the T-Zone product right, and now we feel it is the right time to build a relationship with an agency that can help us raise awareness of the changes we've made."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).