Fallon won the launch task for Grazia but advertising activity has been limited since the title hit the shelves in 2005, supported by a £10 million marketing campaign. The Brooklyn Brothers' appointment marks its debut on the Bauer Media roster.
It is believed that The Brooklyn Brothers will work on the first major brand campaign for Grazia since its launch.
Despite the downturn, the fashion weeklies market has proved to be relatively resilient. Grazia posted a flat average circulation of 228,770 for the first six months of 2010, according to the most recent Audit Bureau of Circulations figures.
In September 2010, Bauer Media extended the brand with the launch of Grazia TV - weekly five-minute webisodes available on Grazia's website and YouTube.