The Brooklyn Brothers lands Jaguar F-Type launch activity

Jaguar has appointed The Brooklyn Brothers to handle the global launch campaign for its F-Type sports car.

Jaguar: the F-Type model will roll out in the middle of next year
Jaguar: the F-Type model will roll out in the middle of next year

The Brooklyn Brothers, already a Jaguar Land Rover roster shop, will work closely with Jaguar's in-house agency, Spark 44, on the multimillion-pound campaign.

The agency landed the account after a pitch against both roster and non-roster Jaguar shops.

Jaguar's F-Type, the successor to the historic E-Type, will go on sale in the middle of next year.

Tom Silk, Jaguar's global brand experience director, said: "The Brooklyn Brothers impressed us with their innovative approach to the launch. Their experience with Range Rover Evoque also helped their understanding of our business challenges."

David Watson, a founder of The Brooklyn Brothers in London, said: "We are thrilled to be working with Jaguar on the launch of such an amazing car, but also at such an exciting time for the Jaguar brand."

Previous Jaguar Land Rover briefs won by The Brooklyn Brothers include the global launch of the Evoque after a 2010 pitch against Y&R.

In January, Jaguar, which was acquired by the India-based Tata Motors in 2008, appointed Ian Armstrong, the former Honda marketer, as its global communications director.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).