Brothers Cider launches carnival-themed TV ad

Brothers Cider is releasing a new TV ad to build its relationship with music festival culture.

The ad is the pear and flavoured cider brand's first since appointing Mad Cow Create to its advertising account in June.

Launching tonight on Channel Five at 6.15pm and Channel 4 at 9.30pm, the 30-second spot features colourful fruit exploding from a tree at the beginning, followed by a carnival party outside at a Brothers Cider bar.

The party scenes show circus performers, a stilt walker and a giant mechanical dinosaur.

Directed by Nick Vecchi, the ad is set to a soundtrack by Cults. Nick Schanche and Stuart Watson were the creatives on the account.

The account was previously handled by Contagious Content. The ads featured a women at the bar asking for five brothers as five men walk in. The men then quickly change into matching outfits and ginger wigs only to be disappointed when the woman receives her five bottles of cider.


Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Look out for the invisibles and introverts in your agency

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published