Brothers Cider launches carnival-themed TV ad

Brothers Cider is releasing a new TV ad to build its relationship with music festival culture.

The ad is the pear and flavoured cider brand's first since appointing Mad Cow Create to its advertising account in June.

Launching tonight on Channel Five at 6.15pm and Channel 4 at 9.30pm, the 30-second spot features colourful fruit exploding from a tree at the beginning, followed by a carnival party outside at a Brothers Cider bar.

The party scenes show circus performers, a stilt walker and a giant mechanical dinosaur.

Directed by Nick Vecchi, the ad is set to a soundtrack by Cults. Nick Schanche and Stuart Watson were the creatives on the account.

The account was previously handled by Contagious Content. The ads featured a women at the bar asking for five brothers as five men walk in. The men then quickly change into matching outfits and ginger wigs only to be disappointed when the woman receives her five bottles of cider.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published