Brothers and Sisters appoints IPC's Kevin Brown

LONDON - IPC digital director Kevin Brown has been appointed to lead digital operations at creative agency Brothers and Sisters.

Kevin Brown...appointed to Brothers and Sisters
Kevin Brown...appointed to Brothers and Sisters
Brown will work with creative directors Andy Fowler and Steve Shannon, focusing his attention on digital and interactive work.

Fowler said: "Kevin's appointment means we can ensure that our approach is consistently driven by a central strategic idea rather than the medium and that digital executions are never treated as an add-on.

"It also means we can use our resources more effectively by creating digital, TV and print assets concurrently."

Before IPC, Brown worked as head of interactive, Virgin Media TV.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).