Brothers and Sisters hires Charlton as CEO

Brothers and Sisters has appointed Matthew Charlton, the founder and former chief executive of BETC London, as its own chief executive.

Brothers and Sisters: new management line-up comprises (l-r) Teer, Charlton, Fowler and Brown
Brothers and Sisters: new management line-up comprises (l-r) Teer, Charlton, Fowler and Brown

Charlton will lead the agency alongside the founder and executive creative director, Andy Fowler; the strategy director, Phil Teer; and the digital director, Kevin Brown. He will have an equity stake in the business.

Brothers and Sisters' clients include Sky Sports, Capcom, Skycig, Vue and Center Parcs. Nielsen billings in 2013 were £40 million.

When he starts at the end of April, Charlton will effectively replace Juliet Hay-garth, who stepped down as the managing director of Brothers and Sisters in March to join BMB as the chief executive.

Charlton was not required to go on gardening leave as part of his financial settlement with BETC London.

Since his sudden departure in January, Charlton has been in talks with "quite a few" agencies but said he believed Brothers and Sisters was the best fit.

Charlton said: "I wanted to work at an agency that was in charge of its own destiny. Where the people in the room are the owners and make the decisions."

He also praised the agency's creative capability, particularly in mobile, digital and content: "It is incredibly innovative, restless and interested in new opportunities."

Fowler said the discussions with Charlton had been ongoing for the past three weeks. He said: "We wanted to find someone whose views were as progressive as ours and we got on incredibly well."

One of Charlton's priorities will be establishing how a small agency can compete in an increasingly integrated marketplace, particularly in light of Bartle Bogle Hegarty's recent British Airways win.

He said: "Most clients will now expect agencies to do everything for them. Looking for opportunities for joint ventures will be high on the agenda."

Charlton left BETC London alongside the co-founder and executive creative director, Neil Dawson.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More