Brown-Forman appoints iris to Fetzer wine account

LONDON - Brown-Forman, the American-owned wine and spirits company, has appointed iris to handle the integrated marketing account for sustainable wine brand Fetzer, following a pitch.

Fetzer wine
Fetzer wine

Iris will handle brand strategy, creative and activation activity with a new campaign targeting ‘earth friendly enthusiasts' comprising of press ads, digital, retail activation and sales promotion going live in the spring. The aim of the campaign is to generate trial and encourage frequent purchase of the Californian wine, which is one of two ethically focused products under the Brown-Forman umbrella.

Last year total sale of wine in the off-trade increased by 3.9% in the UK according to Nielsen.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More