Brownlee brothers face off in Aldi summer campaign

British triathlete champions Alistair and Jonny Brownlee try to get one up on each other in Aldi's new summer campaign to promote its competitive pricing.

Dubbed by Aldi as "the most competitive brothers in the world", the Brownlees appear in two new 30-second spots created by McCann London.

The pair became brand spokesmen for Aldi in February to support the brand’s Get Set to Eat Fresh programme for the next four years up until the 2020 Olympic Games in Tokyo. 

The summer ad campaign, which launched on ITV yesterday, sees the brothers take each other on in silly tasks, such as who can eat an ice cream the fastest, or win a race on todders’ bicycles.

Aldi’s message is that each brother is failing to beat the other on price by shopping for brands at one of the big four rival supermarkets. 

As part of the campaign Aldi was also the official supermarket partner of the Leeds World Series Triathlon last weekend, where the Brownlees captured national fame after finishing first and second last year. 

The spots were created by Mike Oughton at McCann London and directed by Olly Williams through Another Film Company. UM is handling the media.

Adam Zavalis, marketing director at Aldi, said: "This campaign taps into the unrivalled competitiveness of the Brownlee brothers delivered via our distinctive humour to showcase why choosing Aldi this summer will get you to the top of the podium with our award-winning quality at unbeatable prices."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).