Brylcreem 'effortless' by WCRS

Brylcreem is returning to TV screens for its first marketing campaign in three years, with an ad featuring the winner of a MySpace competition.

The 60-second TV spot, created by WCRS, began on MySpace through a competition challenging MySpace users to send in clips of themselves performing "effortlessly executed" tricks.

The ad was directed by acclaimed director, Fredrik Bond, who has directed ads for Adidas, Smirnoff and Lynx in addition to Moby's 'Bodyrock' music video.