BSkyB appoints Jam for social media

BSkyB has confirmed Engine-owned Jam will handle its social media strategy and Greenlight its search engine optimisation account, following a review of all its digital agencies.

Sky: announces latest appointments to its digital roster
Sky: announces latest appointments to its digital roster

In August, Campaign revealed WPP media agency MediaCom had been appointed to handle Sky’s £15m digital planning and buying account. Sky said MediaCom would also handle a strategic brief across its digital businesses and agencies.

Jam will develop a cross-business social media strategy and engagement plan.

Affiliate Window has been appointed to market a wide range of Sky products through affiliate partners, and search marketing and technology firm Greenlight has been appointed to handle SEO campaigns.

A spokesman for Sky said an announcement about the agencies chosen to handle Sky’s creative briefs would be made in due course.

John Orriss, director of subscriber growth and sales at BSkyB, said: "Digital is becoming central to what we do at Sky. Successfully engaging with our customers online is getting ever more important, so to continue our leadership in this area, we need to make sure that we are working with the right mix of digital expertise.

"This comprehensive review has provided us with a roster of partners who are leaders in their respective fields, and we look forward to working closely with them to maximise the impact of our investment in digital."

Sky launched a review in April for all its requirements across search, display, social media, affiliates and digital creative work in the UK. Incumbents included Diffiniti, Brothers and Sisters, AKQA, Soup and Bigmouthmedia.

Alex Miller, the managing director of Jam, said: "The fact that Sky held a separate pitch says everything about how seriously Sky considers the role of social media. For Jam, now six months into being part of Engine, this is a very significant win."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published