BSkyB divides £25m direct brief between three shops

BSkyB has split the bulk of its £25 million direct marketing account between Elvis, Kitcatt Nohr Digitas and Inferno.

Sky: direct marketing account has been split into five categories
Sky: direct marketing account has been split into five categories

A review of the business began in March and was handled by the company's procurement department.

The business has been divided into five lots comprising direct, digital, retail, strategy and experiential. It is not clear at this stage which agency will handle which part.

The majority of Sky's DM was previously overseen by the SapientNitro-owned Digital and Direct, which has worked on the business for the past 13 years.

However, Sky has also worked with other DM agencies on a project basis and, in 2011, completed a year-long digital advertising roster review. This resulted in the appointment of agencies including 20:20, Elvis, Brothers and Sisters, Efficient Frontier and its ad shop, WCRS.

DAD's most recent work for Sky focused on its tie-up with The O2 in London, which offers Sky customers exclusive privileges, events and access to the backstage bar. Activity included press and customer magazine ads, banners and e-mails.

Earlier this month, Sky ran a TV ad, by WCRS, that appeared to rewind and replay other commercials including one for Ginger Pig sausages to showcase its Sky+ offering.

A Sky spokesman said: "We're still in the final stages of the process, and are not able to confirm the roster."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published