BSkyB launches latest interactive betting service

LONDON - BSkyB has launched its latest interactive TV games and betting service, Sky Bet Vegas, with a top prize of £250,000.

The service, available to Sky's 6.6m digital satellite homes, offers three fixed-odds games that are playable through the TV using the Sky digital remote control. The minimum bet to play Sky Bet Vegas is 20p.

Nick Rust, the managing director of Sky Bet, said: "Whether it's the lottery, bingo or a bet on the Grand National, the British public loves to have a flutter -- and we are excited to be offering a fun and easy way to find out if it’s your lucky day. With Sky Bet Vegas you can win up to £250,000 through your TV 24 hours a day."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).