BSkyB pays $1m for sky.com

– BSkyB, the UK satellite broadcaster, is understood to have paid around $1 million to acquire the Sky.com internet address from a small US computer firm, Sky Computers.

– BSkyB, the UK satellite broadcaster, is understood to have paid around $1 million to acquire the Sky.com internet address from a small US computer firm, Sky Computers.

The move is part of a strategy to unify its disparate web operations into a single location, which is being implemented by the former BT executive, John Swingewood, now BSkyB's director of new media. Sky's internet strategy, which includes sport and news sites, is seen to be lagging behind that of rivals.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).