BSkyB pays £301 million for Sports Internet

-- BSkyB is to pay £301.3 million for sports web company Sports Internet Group.

-- BSkyB is to pay £301.3 million for sports web company Sports Internet Group.

Sky will combine the company's internet operations with its own online sports site, skysports.com, to create a leading sports portal in the UK.

BSkyB's bid for Sports Internet, which offers e-commerce, online betting and sports statistics, has been recommended by the company's board.

BSkyB's bid values Sports Internet shares at around 850 pence each and represents a premium of 34.4 per cent on Sports Internet's April 28 share price.

Sports Internet said it had about 1.5 million users with an average of 30 million page impressions per month.





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).