BSkyB promotes Shepherd to top role at Sky Interactive

LONDON - BSkyB has appointed Ian Shepherd to the role of managing director of Sky Interactive.

Shepherd, previously Sky's customer marketing director, will report to BSkyB's director of sales and marketing Jon Florsheim.

The new role for Shepherd will see him take responsibility for Sky Active, Sky.com and Sky Text.

Shepherd has been with Sky for over six years and has spent the last four in the customer marketing director role, where he was responsible for reducing customer churn and product sales activity.

Florsheim said: "Ian is an astute and entrepreunerial executive. His knowledge of Sky's customers will be key to creating further growth in our interactive businesses and maintaining their reputation for innovation and customer appeal."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).