BSkyB set-top deal fuels record high in digital TV sales

BSkyB’s digital TV service sales have soared to a record 1.8 million.

BSkyB’s digital TV service sales have soared to a record 1.8

million.



Take-up has been fuelled by the company’s decision to give away set-top

boxes, along with the appearance of other new services, Sky Sports Extra

and Open.



The figures represent sales of digital satellite equipment between July

and 14 October, while installed digital subscribers are expected to hit

1.5 million next week. The official direct-to-home net subscriber growth

was reported at 122,000 for the quarter.



Arch competitor ONdigital claimed the reported figures were

misleading.



’It’s good to see the growth in digital TV,’ said a spokeswoman. ’But

the number of subscribers are simply conversions, whereas all of our

subscribers are completely new to digital.’ BSkyB said 45 per cent of

the digital sales were from new subscribers.



Despite the growing take-up of Sky’s digital service, it is believed

that it has yet to attract any substantial advertising revenue. One

media buyer said: ’To get advertisers interested in spending money on

Sky Digital, it is in the company’s interest to have Barb’s digital

viewing figures reported as soon as possible.’



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).