BSkyB and Sportal in joint venture to pull in advertisers

BSkyB has acquired a 5 percent stake in the independent sports net venture, Sportal.

BSkyB has acquired a 5 percent stake in the independent sports net

venture, Sportal.

The companies have signed a commercial agreement to share strategic

operations, including the distribution of content to any site belonging

to both organisations.

BSkyB hopes to pull in a host of advertisers, capitalising on Sportal’s

partnerships with top sports franchises.

Sky Sports online and Sportal are to run advertising and promotional

campaigns on each other’s websites.

BSkyB’s director of new media John Swingewood said: ’It gives us an

opening for the worldwide distribution of Sky Sports’ own online

content. Sky’s community of sports fans will benefit from being able to

draw on the worldwide online sports content Sportal can offer.’

Rob Hersov, chief executive of Sportal, said: ’With Sky we can set the

pace for interactive sports content. Our alliance will give us an

advantage in reaching sports fans, whether they are on the web or

watching TV.’

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).