BT acquires 50 per cent of Excite UK

- BT has acquired 50 per cent of the US Internet search engine and web portal company, Excite, for $10 million (£6 million).

- BT has acquired 50 per cent of the US Internet search engine and web portal company, Excite, for $10 million (£6 million).

The purchase further extends BT's reach into the online consumer market, strengthening its presence in online advertising and ecommerce, and marks the first time a UK company and a US Internet portal have struck such a deal.

The two will jointly market the Excite portal, which offers UK consumers a personalised web service, free email and content areas including news, music and sport. They will also develop the site with more localised UK content.

In addition, Excite will market BT's new combined "pay as you go" web service and guide, BTClick, as Excite Click.

David Pincott, the PR manager for BT Internet and multimedia, said: "Revenue will increasingly come from transactions and advertising, as opposed to access and subscriptions, and this is our way of getting into that market more with Excite, which has a massive expertise in that area."

BT's cash injection will put Excite in a stronger position in the burgeoning internet portal market, giving it greater to resource to challenge market leader Yahoo!

George Bell chief executive of Excite, commented: "Our expertise in providing compelling, personalised content married with BT's established reputation with UK consumers, enables us to create a joint venture with Excite UK that has the potential to take a leading position in the growing UK Internet market."

For Excite, the deal follows similar deals struck in Japan and Australia and another pending deal with Telecom Italia in Italy.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).