BT boosts its online presence with dollars 10m investment in Excite

BT has acquired 50 per cent of the US internet search engine and web portal company, Excite, for dollars 10 million.

BT has acquired 50 per cent of the US internet search engine and

web portal company, Excite, for dollars 10 million.



The purchase extends BT’s reach into the online consumer market,

strengthening its presence in online advertising and e-commerce. It also

marks the first time a UK company and a US internet portal have struck

such a deal.



The two will jointly market the Excite portal, which offers UK consumers

a personalised web service, free e-mail and content areas including

news, music and sport. They will also develop the site with more

localised UK content.



In addition, Excite will market BT’s new combined ’pay as you go’ web

service and guide, BTClick, as Excite Click.



David Pincott, the PR manager for BT internet and multimedia, said:

’Revenue will increasingly come from transactions and advertising, not

access and subscriptions, and this is our way of getting into that

market more with Excite, which has a massive expertise in that

area.’



BT’s cash injection will put Excite in a stronger position in the

burgeoning net portal market, providing greater resources to challenge

the market leader, Yahoo!



George Bell, the chief executive of Excite, commented: ’Our expertise in

providing compelling, personalised content, married with BT’s

established reputation with UK consumers, enables us to create a joint

venture with Excite UK that has the potential to take a leading position

in the UK internet market.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).