BT broadband and BT Yahoo! business moved back to AMV

BT has reversed its decision to hand Fallon its BT Yahoo! and broadband assignments and has reallocated the business, worth a combined £29 million, to Abbott Mead Vickers BBDO.

Fallon was only handed the briefs four months ago. The £22 million broadband account moved from AMV, while BT Yahoo! was previously handled by Clemmow Hornby Inge.

Fallon picked up the accounts when BT mapped out its advertising strategy for 2004, reassigning several of its key accounts and bolstering its £97 million annual spend.

However, the agency is understood to have encountered problems cracking the brief.

It unveiled its debut campaign for BT Yahoo! Anytime in April. The TV, print and radio ads dramatised the terrible treatment people have to put up with in life, in contrast with the service standards at BT Yahoo!

The campaign introduced the endline: "You wouldn't accept it in life. Why accept it online?"

Fallon will remain on the BT roster. It is not yet clear whether the agency will be compensated for the loss of the two accounts.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).