BT in discussions about digital roster

BT is speaking to agencies about its digital roster.

BT in discussions about digital roster

The brief is for user experience and website build. SapientRazorfish is one of a dozen shops on BT’s digital roster. 

It is unclear whether this will lead to a formal pitch. Sources told Campaign that the company’s procurement team is carrying out a "capability exercise".

AnalogFolk picked up a new digital content brief at the beginning of the year after a pitch. In February, Wunderman won the hotly contested consolidated BT and EE CRM business. 

BT retained Group M for its consolidated media business last year.

The telecoms giant acquired EE in 2016 in a deal worth £12.5bn. 

Zaid Al-Qassab, chief brand and marketing officer at BT, said: "We’re constantly looking to streamline rosters to help us deliver for our customers. We’re in discussions to see how we can achieve this with the optimal mix of agencies."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published