BT and EE union moves up a gear with direct review

BT is looking to consolidate the direct marketing accounts for its eponymous brand and EE, putting OgilvyOne and Chemistry on alert.

BT: AMV BBDO handles above-the-line work
BT: AMV BBDO handles above-the-line work

OgilvyOne has worked with BT on its direct marketing since 2001. 

Chemistry has held EE’s direct marketing business since 2012, having previously handled the direct marketing for its predecessor Orange. 

In 2014, EE cut marketing spend and moved its business-to-business account from Chemistry to McCann Enterprise.

The direct marketing review comes after BT finalised the line-up for its £160m consolidated media account, in which incumbent agencies Maxus (BT) and MEC (EE) were retained. The Group M shops are setting up a bespoke unit called Team Connect to service the account.

Abbott Mead Vickers BBDO handles BT’s above-the-line work, while Saatchi & Saatchi is the retained creative agency for EE.

BT completed its takeover of EE in January. While the telecoms giant has chosen to retain the EE brand, it has said it expects to make cost savings of £400m a year.

BT and OgilvyOne picked up silver and bronze at last year’s DMA Awards for "We were going to email but…" and "Pub signs" for BT Sport. 

BT declined to comment on the direct process or whether it would review advertising next.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).