BT heralds new era of pay-TV and Sky Sports

BT has today heralded a new era of competition in pay-TV by offering Sky Sports 1 and Sky Sports 2 for just £16.99 a month, dramatically undercutting Sky's longstanding £26 basic sports package.

BT heralds new era of pay-TV and Sky Sports
BT heralds new era of pay-TV and Sky Sports

From today, BT Vision customers can add Sky sports channels at the lowest rate in the UK or can choose to add either one of the channels for £11.99.

Customers who are happy to commit to a bundle of broadband and calls for 24 months, can get an even better deal with the BT ‘total sports package’, starting at just £6.99 for Sky Sports 1, ESPN and ‘on demand’ sport from BT Vision or £11.99 for Sky Sports 1 and Sky Sports 2, ESPN and ‘on demand’ sport.  

The latter bundle works out £205 cheaper than Sky’s current equivalent deal and £281 cheaper than Virgin Media over a year.

Meanwhile, BSkyB has made the counter-intuitive move of announcing plans to raise its current subscription packages from September. With its Sky Sports 1 and Sky Sports 2 package increasingly to £29 per month, and its more comprehensive dual sports package rising from £35 to £39.  

The price war follows a ruling by regulator Ofcom in March which forced Sky to cut the price it charged other broadcasters to show its premium sports channels.

BT is claiming results of its own commissioned research suggest around four million more people in the UK would like to sign up for Sky Sports channels, but felt that it was too expensive.

Gavin Patterson, chief executive of BT Retail, said the new contracts marked an end to paying for basic channels when you only want the sport. He added, with a new Premier League season starting on 14 August, "football fans will be cheering our new prices".

As well as Premier League football, Sky Sports 1 and Sky Sports 2 also broadcast Champions League football, test cricket and rugby union.

Sky is already appealing against Ofcom’s ruling for undervaluing the content, and BT said it would follow suit, although it claims the price is still too high.

Patterson added: "A more competitive market will ensure that customers continue to get the best sport for the sharpest prices and this opening of the market will be in the best interests of customers."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).