BT opens digital agency talks

BT has kicked off a pitch for the global services, consumer and business, activity around BT.com.

BT: talks to agencies about website brief
BT: talks to agencies about website brief

The telecoms brand is looking for an agency to work on design, build and strategy for the website. BT is handling the process directly.

LBi is BT.com’s agency of record. Abbott Mead Vickers BBDO handles BT’s creative business and the digital work for the residential part of its consumer division, which includes telephony. It is understood that AMV is unaffected by the review.  

BT’s most recent advertising has centred around its sponsorship of London 2012.

The company this week rolled out a press ad to mark the end of the Olympic and Paralympic Games. It counted Team GB’s medal haul and asked London to "take a bow". The ad ran in newspapers including Metro.

A BT spokesman said: "We’re currently undergoing a market review of potential digital agencies to join our roster."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).