BT picks AnalogFolk for digital content

BT has appointed AnalogFolk to handle its digital content activity following a competitive pitch process.

BT picks AnalogFolk for digital content

The agency will work on BT’s digital content strategy and "implementation across the core BT brand through owned and paid channels including website, social and CRM".

AnalogFolk DNA, the data intelligence arm, will help BT put together a strategy to "optimise CRM, social media and other digital channels". It is a newly created account.

BT is yet to appoint either Proximity or Wunderman to handle its direct account, previously handled by OgilvyOne, after a review began last summer. This followed a review for the consolidated BT/EE media business which was retained by Group M in a newly created team comprised of Maxus and MEC. 

Zaid Al-Qassab, the chief brand and marketing officer at BT Group, said: "We are absolutely delighted to be working with AnalogFolk to help us articulate the brilliant stories we have within BT across new platforms and to engage customers and new audiences."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More