BT’s Talking Pages kicks off review

Talking Pages is reviewing its full-service advertising account following a breakdown in its relationship with the incumbent, Leagas Delaney.

Talking Pages is reviewing its full-service advertising account

following a breakdown in its relationship with the incumbent, Leagas

Delaney.



The BT-owned directory service is drawing up a shortlist of four or five

agencies with the help of the Advertising Agency Register. Leagas

Delaney has declined to repitch for the business.



Bruce Haines, Leagas Delaney’s chief executive, said: ’Our relationship

with the client has not been satisfactory. We will not be repitching. It

is eminently sensible that it seeks another agency.’



The review is being conducted by Talking Pages’ product manager, Ben

Coffey, and the assistant product manager, Fiona Smart. A marketing

executive from Yellow Pages, Talking Pages’ parent, is also working on

the pitch to make sure the two services are advertised with clearly

differentiated briefs. In the past, Yellow Pages has been promoted as a

local directory and Talking Pages as a service for national or emergency

numbers.



The review comes at a crucial time for Talking Pages. Last October, its

rival, Freepages, relaunched as Scoot with a pounds 10 million adspend

and a new corporate identity created by the design company, Wolff

Olins.



The campaign asked consumers to complete the line, ’I need a ...’.

Talking Pages is expected to boost its adspend dramatically as a result

of the increased competition.



Leagas Delaney’s best remembered ad for Talking Pages is ’stag night’

from 1995. The film featured a distressed and severely hung-over groom

the morning after his stag night. He is shown stranded in a Glasgow BR

station miles from home on the day of his wedding, wearing only a pair

of boxer shorts, braces and handcuffs. He is helped out of his

predicament and down the aisle by a call to Talking Pages.



A spokeswoman for Talking Pages confirmed the review but declined to

give further details.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).