BT seeks agency to give interactive and new-media advice

The UK’s biggest advertiser, BT, is talking to agencies outside its official roster in a drive to find a strategic partner in the new-media and interactive fields.

The UK’s biggest advertiser, BT, is talking to agencies outside its

official roster in a drive to find a strategic partner in the new-media

and interactive fields.



A BT spokesman confirmed that ’six or seven’ agencies had already been

earmarked for initial discussions following consultations with the

Advertising Agency Register. These included two roster agencies, Abbott

Mead Vickers BBDO and BDDH, along with Delaney Fletcher Bozell and three

or four others.



This list, he said, would be whittled down to a shortlist of three or so

agencies over the coming weeks.



New media is a fast-growing area for BT, and its Internet multimedia

services department is keen to find out which agencies have experience

in the field before any budget is assigned.



Sholto Douglas-Home, head of advertising in BT’s personal communications

division, said: ’There isn’t a specific brief; we are trying to find a

strategic partner.’ The search is being co-ordinated by Geoff Cob, BT’s

advertising supplier manager.