BT to sponsor music industry's Soccer Six competition

LONDON - BTopenworld Broadband and BT Broadband are to sponsor the Music Industry Soccer Six 2003 tournament under the banner of 'Broadband from BT' as more celebrities than ever before confirm they will be taking part.

This will be the second consecutive year that BT has sponsored the event and this year's Soccer Six is set to be the largest to date, with more big name celebrities taking part and a new date being added in Newcastle.

The three-date competition will take place in May 2003 at top Premiership football grounds: Newcastle United's St James' Park, Liverpool FC's Anfield and West Ham United's Upton Park.

Created by celebrity event organiser CUP, the Music Industry Soccer Six began life at Mile End Park nine years ago and has since become one of the largest events of its kind in Europe. Over the years, it has attracted more than 500 participating celebrities and more than 150,000 people have turned out to support the event.

Music Industry Soccer Six in association with Broadband from BT is rapidly becoming known as the sporting celebrity event of the year, and is once again certain to be a star-studded affair.

Celebrities who have turned out in the past include Ant and Dec, Westlife, Blue, Liberty X, Atomic Kitten, Mis-teeq, Rod Stewart and stars from 'EastEnders', 'Coronation Street' and 'Hollyoaks'. Current champions Westlife, Liberty X, Starsailor, Big Brovaz, Rod Stewart and new boy band Blazin' Squad are already confirmed for this year's event.

The latest information on the competition, including details of confirmed celebrity teams and the chance to watch video highlights and interviews with the stars, is available at BT's one-stop destination site Soccer Six.

Duncan Ingram, managing director of BTopenworld, said: "Both BT Retail and BTopenworld are thrilled to be sponsoring this fantastic event. The benefits of broadband from BT include fast music downloads, online video gaming, and video-on-demand entertainment and sporting highlights, all of which are obvious attractions for young people. We feel Soccer Six is a perfect platform to reach this audience."

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