BT is giving consumers the opportunity to star in one of its ads in its latest campaign.
Created by AMV BBDO, a new ad featuring BT couple Adam and Jane asks fans to help the couple plan their upcoming nuptials as Jane goes into an early labour. Viewers are asked to vote for their favourite dress, card and first dance via Facebook.
BT will then select two voters at random to become wedding guest and will be invited on set for filming which will be screened as part for the final advert in April. The ad was written by Phil Martin and art directed by Brian Campbell. The production company was HSI London and it was directed by Declan Lowney.