BT and Virgin Media release first ever joint ad campaign

BT and Virgin Media have released their first ever joint ad campaign for their broadband services.

BT and Virgin Media release first ever joint ad campaign

In the print ad, the rivals say they have both "invested over £15bn in the UK’s infrastructure in the last five years".

The pair is fighting against calls to sell Openreach, BT's network division. All of BT's rivals, apart from Virgin Media, rely on Openreach to serve their customers, so a sale would increase competition in the marketplace for Virgin Media.

In July, telecoms watchdog Ofcom said that Openreach must be a "distinct" company that is "legally separate" from BT with its own board and its own brand.

The ad claims that over the five years, UK broadband speeds "have more than quadrupled" and that download speeds are faster than in Germany, France, Italy and Spain.

It adds: "UK companies expect to create more than a million new jobs to meet growth in the digital economy. The future is digital and we want the UK at the heart of it."

The ad will run for one month from today in all national newspapers, apart from tabloids, and some magazines.

Gavin Patterson, chief executive at BT, said: "BT and Virgin Media may be commercial rivals but we both have a proud track record of investing billions of pounds in the UK’s digital infrastructure.

"It’s important post-Brexit that we don’t talk the country down and that the right climate exists for further investment."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).