SectorMedia / entertainment, Broadband/telecoms and Telecoms/utilities
BT Vision, the internet television service from the UK's telecom giant, has launched a new TV campaign to promote the range of entertainment the service offers.
Abbott Mead Vickers BBDO has created four TV ads that uses content from blockbuster movies and TV box sets available on BT Vision and is based on the four themes; running, looks, embraces and dreams.
The first ad uses the song 'The Windmills Of Your Mind' by Noel Harrison. It features clips of people running from well-known films, ending on the strapline: 'This season, all this and more is available on BT Vision'. The second part of the campaign is a series of 16 individual sponsorship idents.