The BTAA Awards 2004: Chairman's Foreword

It doesn't get much easier: to chair the BTAA TV jury in the year of Honda 'Cog'. My own opinion is that this is the best commercial that I have seen for at least ten years. (However, my own opinion in this case does not matter. As chairman I have no vote as to which ads are in or out, or indeed which ads deserve gold, silver or bronze.) But this year's jury gave Honda 'Cog' the highest score of any commercial ever recorded.

Of course you may disagree, but with a jury split equally between creatives, production companies and clients, we awarded an ad that is creatively fresh, stunningly produced and brand-changingly effective.

What of the rest of the winners? My biggest delight is that this year we had funny ads, beautiful ads, serious ads, crudely produced ads, intelligent ads, rude ads, mindlessly stupid ads ... never have I known a year where so great a variety of work has shone through. If ever there was a sign that the industry is in good health, this must be it. The credit for this goes two ways. Firstly, to our industry that is forever searching for new ways to make a difference. Secondly, to the jury who gave up two days of their precious time and who had the appreciation and intelligence to judge and award so wide a spectrum of work.

THE JURY

Back Row: Chris Springford, Unilever Bestfoods, Andy Bryant, BBC Creative Services, Chris Moss, The Number 118 118, Stef Calcraft, Mother, Nicole Louis, Camelot, Martin Bowley, Nick Gill, Bartle Bogle Hegarty, Jeremy Craigen, DDB London, Dom Hawley, Outsider.

Front Row: Matthew Bull, Lowe, Caspar Delaney, The Paul Weiland Film Company, Debbie Turner, MJZ, Paul Brazier, Abbott Mead Vickers BBDO, Charles Inge, Chairman of Jury, Clemmow Hornby Inge, Tony Davidson, Wieden & Kennedy, Leslie Meredith, Heineken UK, Barnaby Spurrier, Spirit Films, Jo Moore WCRS.

ABOUT BTAA

Formed in 1976, BTAA is a not-for-profit company owned by the UK commercials industry on whose behalf it organises this event and, in the autumn of each year, the British Television Advertising Craft Awards.

It fosters emerging talent through its association with the Kodak Student Commercial Awards, and since 1983 has showcased the award winners from BTAA across various centres in the USA in association with The Museum of Modern Art in New York.

BRITISH ADVERTISING BROADCAST AWARDS LIMITED - SHAREHOLDERS

Advertising Agencies: Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, Clemmow Hornby Inge, DDB London, cdp-travissully, DFGW, Euro RSCG , Fallon, Grey Worldwide, HHCL/Red Cell Advertising, J. Walter Thompson Company, Leo Burnett, Lowe, McCann-Erickson Advertising, Ogilvy, Publicis, Rainey Kelly Campbell Roalfe/Y&R, Saatchi & Saatchi Advertising, M&C Saatchi, TBWA\London, The Leith Agency, WCRS.

Production Companies: Academy Productions, Beechurst & Partners, Blink Productions, Godman, Gorgeous Enterprises, Hibbert Ralph Animation, Large, Park Village Productions, The Paul Weiland Film Company, Pink Film Company, Rose Hackney Barber, RSA Films, Tomboy.

Media, Facility Companies and Others: AFM Lighting, BSkyB, five, FrameStore CFC, Haymarket Publishing, IPA, Kodak, Marketing Week, The Mill, The Moving Picture Company, The Tape Gallery.

DIRECTORS OF BTAA

Peter Levelle (Chairman), Beechurst & Partners, Andrew Barnes, Director of Sales, Channel 4 Television, Nick Bell, Executive Creative Director, J. Walter Thompson, Martin Boase, Martin Bowley, Robert Campbell, Executive Creative Director, McCann-Erickson, Jo Godman, Godman Ltd, Lizie Gower, Joint Managing Director, Academy Productions, Adrian Holmes, Creative Director, Lowe & Partners Worldwide, Charles Inge, Creative Director, Clemmow Hornby Inge, David Jeffers, Managing Director, The Moving Picture Company, Francine Linsey, Head of Television, Abbott Mead Vickers BBDO, James Lowther, Chairman, M&C Saatchi, Jeremy Miles, Chairman, Miles Calcraft Briginshaw Duffy, Paul Rothwell, Managing Director, Gorgeous Enterprises, Frances Royle, Head of Television, Bartle Bogle Hegarty, Robin Shenfield, Managing Director, The Mill, Paul Silburn, Creative Director, TBWA\London, James Studholme, Blink Productions.

THE CHAIRMAN'S AWARD - Sponsored By The Moving Picture Company.

TOM CARTY & WALTER CAMPBELL

In the early 90s, the partners of Abbott Mead Vickers BBDO, tagged by Sainsbury's, Volvo and The Economist as a middle-class (and, by inference middle-aged) agency, knew only too well that their ambition to work on a wider range of business and add value to the company demanded a broader appeal. The union with BBDO in 1991 produced an influx of international clients: Pepsi, Pizza Hut, Gillette, etc and the chance to make the leap; but could they pull it off? Cometh the merger; cometh the men.

Tom and Walter arrived from BBDO with a client - Kiss FM. Immediately, the agency had a different kind of work to show and David Abbott seized the opportunity to give them a chance on Dunlop. It was a defining moment; Tony Kaye at his most maverick and an extraordinary ad that stunned its audience, bitterly dividing advertising, film makers and the agency. How un-AMV. But how dramatically it must have sat between JR Hartley and the Sainsbury's recipe campaign on the new-business reel. Game on.

Stunning work for Volvo, Guinness and others followed and their legendary reputation for total commitment and fantastic attention to detail was forged. They were perfectionists - disciplined, intelligent, responsible but above all, incredibly talented. They always stuck to the brief but they understood that it was only effective if the audience noticed and liked ads with relevant, persuasive ideas; passionate, they fought like tigers for their own.

Tom and Walter pursue separate goals now, but for a decade their partnership challenged and then changed our perception of television advertising.

But it wasn't just the astonishing success they achieved all over the world that made them so special; it was the example they set to everyone they touched; from the most senior client to the most junior colleague.

So this award honours their greatest legacy; the example and inspiration they still give us all.

AGENCY OF THE YEAR - Sponsored By AFM Lighting

CLEMMOW HORNBY INGE

The credentials of the founding partners of CHI meant it was only a matter of time before the agency collected this award. Not people to hang about, they have accomplished it within three years of starting up with work for Tango and The Daily Telegraph.

PRODUCTION COMPANY OF THE YEAR - Sponsored By ARRI Media

PARTIZAN

For some time one of London's busiest production companies, Partizan wins this award for the first time with work for Xelibri (for Mother), 118 118 (for WCRS), Tango (for CHI, BTAA's most successful agency of the year) and United Airlines (for Fallon London).

THE ITV AWARD - Best TV Commercial Of The Year

HONDA 'COG'

Client: Honda

Product: Honda Accord

Title: Cog

Agency: Wieden & Kennedy London

Production company: Partizan Midi Minuit

Director: Antoine Bardou-Jacquet

Writer: Ben Walker

Art Director: Matt Gooden

Executive producer: James Tomkinson

This commercial also won a gold award in the European category, a gold

award in the Cinema category, and a silver award in the Virals category

GOLD AWARD - Toys and Games/Computer Hardware/European

SONY PLAYSTATION 'MOUNTAIN'

Client: Sony Computer Entertainment Europe

Product: PlayStation

Title: Mountain

Agency: TBWA\London

Production company: Gorgeous Enterprises

Director: Frank Budgen

Writers: Tony McTear, Paula Marcantonio

Art Director: Tony McTear

Producer: Paul Rothwell

This commercial also won a silver award in the Cinema category

GOLD AWARD - Sponsored By Eatmail TV - Virals

TROJAN CONDOMS 'VAULT'

Client: Carter Products

Product: Trojan Condoms

Title: Vault

Agency and Production company: The Viral Factory

Directors: James Rouse and The Viral Factory

SOFT DRINKS

TANGO ORANGE 'BARREL MISS'

Client: Tango Soft Drinks

Product: Tango Orange

Title: Barrel Miss

Agency: Clemmow Hornby Inge

Production company: Partizan

Director: Traktor

Writer: Brian Turner

Art Director: Micky Tudor

Producer: Philippa Smith

CINEMA SERIES

Client: Orange

Product: Text Messaging

Titles: Spike Lee, Carrie Fisher, Roy Scheider

Agency: Mother

Production company: Hungry Man, New York

Director: Bryan Buckley

Writer: Yan Elliott

Art Director: Luke Williamson

Executive producer: Kevin Byrne

All three of these commercials won individual silvers in the Cinema

category

SERIES - GOLD AWARD - Sponsored By Campaign Magazine

Client: Honda UK

Product: Honda

Titles Cog, Sense, Everyday

Agency: Wieden & Kennedy London

Production companies: Partizan Midi Minuit (Cog), Gorgeous Enterprises

(Sense), Stink (Everyday)

Directors: Antoine Bardou-Jacquet (Cog), Peter Thwaites (Sense), Ivan

Zacharias (Everyday)

Writers: Ben Walker (Cog), Kim Papworth (Sense), Ben Walker and Sean

Thompson (Everyday)

Art directors: Matt Gooden (Cog, Everyday), Tony Davidson (Sense)

Producers: James Tomkinson (Cog), Flora Fernandez-Marengo (Sense), Nick

Landon (Everyday)

Everyday also won a gold award in the Cars category, Sense also won a

bronze award in the Cars category

SERIES - GOLD AWARD - Sponsored By Campaign Magazine

Client: The Number

Product: 118 118

Titles: Retirement 2, Rocky, Mummy, Half The Address, What You Eat, Just

Works Cog Spoof

Agency: WCRS

Production companies: Partizan, HLA (Just Works Cog Spoof)

Directors: Jim Hosking, JJ Keith (Just Works Cog Spoof)

Writer: Gary Dawson

Art Director: Tony Hardcastle

Producer: Doug Wade

Rocky also won a silver award in the Telecommunications Services

category, a silver award in the Direct Response category, and a silver

award in the New Advertiser category. Retirement also won a bronze award

in the Telecommunications category

CLOTHING - Adidas 'Kicking It'

Client: Adidas

Product: Corporate

Title: Kicking It

Agency: 180 Amsterdam

Production company: Gorgeous Enterprises

Director: Chris Palmer

Writer: Richard Bullock

Art Director: Andy Fackrell

Producer: Ciska Faulkner

SILVER AWARDS

VIRALS - Trojan condoms 'Weightlifting'

Client: Carter Products

Product: Trojan Condoms

Title: Weightlifting

Agency and production company: The Viral Factory

Directors: James Rouse and The Viral Factory

MADE SPECIFICALLY FOR CINEMA - Travelocity 'Video Dating'

Client: Travelocity

Product: Travelocity

Title: Video Dating

Agency: St Luke's

Production company: @radical.media

Director: Frank Todaro

Writer: Matt Janes

Art Director: Vic Polkinghorne

Producer: Luke Beauchamp

VIRALS/CINEMA - Volkswagen 'Bollocks'

Client: Volkswagen

Product: Diesel

Title: Bollocks

Agency: DDB London

Production company: Bliss Films

Director: Jackie Oudney

Writer: Amber Casey

Art Director: Dan Hubert

Producer: Maddy Coburn

SOFT DRINKS - Apple Tango 'Postman'

Client: Tango Soft Drinks

Product: Apple Tango

Title: Postman

Agency: Clemmow Hornby Inge

Production company: Partizan

Director: Traktor

Writer: Brian Turner

Art Director: Micky Tudor

Producer: Philippa Smith

PROMOTIONS - Tesco Cherokee 'Beach'

Client: Tesco

Product: Cherokee

Title: Beach

Agency: Lowe

Production company: Hungry Man

Director: Jim Jenkins

Writer: Gethin Stout

Art Director: Simon Butler

Producers: Matt Buels (UK) and Ralph Lucella (NY)

This commercial has also won a bronze award in the retail category

VIRALS - Trojan Condoms 'Judo'

Client: Carter Products

Product: Trojan Condoms

Title: Judo

Agency and production company: The Viral Factory

Directors: James Rouse and The Viral Factory

VIRALS - SportKa 'Bird'

Client: Ford

Product: SportKa

Title: Bird

Agency: Ogilvy

Production company: The Viral Factory

Director: Henry Littlechild

Writer: Mike Crowe

Art Director: Rob Messeter

INTERNATIONAL - Johnnie Walker 'Fish'

Client: Diageo

Product: Johnnie Walker

Title: Fish

Agency: Bartle Bogle Hegarty

Production company: Spectre

Director: Daniel Kleinman

Writer: Clive Pickering

Art Director: Neil Dawson

Producer: Johnnie Frankel

SERIES

Client: Adidas

Product: Corporate

Titles: Wilkinson Football, Rugby Mirror, Keepy Uppy

Agency: 180 Amsterdam

Production company: Gorgeous Enterprises

Director: Chris Palmer

Writer: Richard Bullock

Art Director: Andy Fackrell

Producer: Ciska Faulkner

SERIES

Client: Tango Soft Drinks

Product: Tango

Titles: Seal, Barrel, Barrel Miss, Postman

Agency: Clemmow Hornby Inge

Production company: Partizan

Director: Traktor, James Pilkington (Seal)

Writer: Brian Turner, Laurie Smith (Seal)

Art Director: Micky Tudor, Matt Pam (Seal)

Producer: Philippa Smith, David Stewart (Seal)

'Postman' also won a silver award in the Soft Drinks category, and

'Barrel' also won bronze in Soft Drinks

BRONZE AWARDS

PUBLIC SERVICE - British Heart Foundation 'Artery'

Client: COI Communications

Product: British Heart Foundation/Anti-Smoking

Title: Artery

Agency: Euro RSCG London

Production company: Large Corp

Director: Daniel Kleinman

Writers: Liz Whiston, Dave Shelton

Art directors: Dave Shelton, Liz Whiston

Producer: Johnnie Frankel

CARS - Volkswagen Polo 'Giants'

Client: Volkswagen

Product: Polo

Title: Giants

Agency: DDB London

Production company: MJZ

Director: Dante Ariola

Writer: Martin Loraine

Art Director: Steve Jones

Producer: Natalie Hill

Executive producer: Debbie Turner

PUBLIC SERVICE - Anti-Smoking 'Smoking Kids'

Client: DOH tobacco control campaign

Product: Anti-Smoking

Title: Smoking Kids

Agency: Abbott Mead Vickers BBDO

Production company: Therapy Films

Director: Malcolm Venville

Writer: Richard Foster

Art Director: John Horton

Producer: Daniel Todd

TV AND RADIO STATION PROMOTIONS - Radio Five Live '8 Mile'

Client: BBC Marketing

Product: Radio Five Live Premiership Football

Title: 8 Mile

Agency: BBC Broadcast

Production company: BBC Broadcast

Director: Ron Scalpello

Writers/art directors: Ron Scalpello, Danny Maguire, Charlie Mawer

Producer: Deborah Stewart

Executive producer: Laura Gould

TOILETRIES - Lynx 'Touch'

Client: Lever Faberge

Product: Lynx

Title: Touch

Agency: Bartle Bogle Hegarty

Production company: Large Corp

Director: Daniel Kleinman

Writers/art directors: Verity Fenner and Claudia Southgate

Producer: Johnnie Frankel

COMMERCIALS SPECIFICALLY MADE FOR CINEMA - The Times 'Director'

Client: News International

Product: The Times

Title: Director

Agency: Rainey Kelly Campbell Roalfe/Y&R

Production company: Gorgeous Enterprises

Director: Chris Palmer

Writers/art directors: Richard McGrann and Andy Clough

Producer: Ciska Faulkner

TRANSPORT AND TRAVEL - United Airlines 'Tips'

Client: United Airlines

Product: United Airlines

Title: Tips

Agency: Fallon London

Production company: Partizan

Director: Eric Lynne

Writer: Simon Roseblade

Art Director: Glenn Gibbins

Producer: David Stewart

TRANSPORT AND TRAVEL - United Airlines 'Checkout'

Client: United Airlines

Product: United Airlines

Title: Checkout

Agency: Fallon London

Production company: Partizan

Director: Eric Lynne

Writer: Simon Roseblade

Art Director: Glenn Gibbins

Producer: David Stewart

CINEMA (ALSO SHOWN ON TV) - Audi 'Drink Like A Fish'

Client: Audi

Product: Audi

Title: Drink Like A Fish

Agency: Bartle Bogle Hegarty

Production company: Gorgeous Enterprises

Director: Frank Budgen

Writer: Alex Grieve

Art Director: Adrian Rossi

Producer: Ciska Faulkner

TV AND RADIO STATION PROMOTIONS - BBC Big Read 'Bookworms'

Client: BBC Marketing

Product: Big Read

Title: Bookworms

Agency: Abbott Mead Vickers BBDO

Production co: BBC Broadcast

Animation: Aardman Animations

Director: Stefan Marjoram

Writer: Cameron Mitchell

Art Director: Rob Oliver

Producers: Jane Booth & Keri Maundrell

NEW ADVERTISER/EUROPEAN - Siemens Xelibri 'Face Of The Future'

Client: Siemens

Product: Xelibri

Title: Face Of The Future

Agency: Mother

Production company: Partizan

Director/producer: Traktor

Writers/art directors: Markus Bjurman, Cecilia Dufils, Alan MacCuish,

Darren Bailes

INTERNATIONAL - Nike 'Streaker'

Client: Nike

Product: Shox

Title: Streaker

Agency: Wieden &Kennedy, Portland

Production company: Gorgeous Enterprises

Director: Frank Budgen

Writer: Jonathan Cude

Art Director: Matt Stein

Producer: Paul Rothwell

TRANSPORT AND TRAVEL - Travelocity 'Ironing'

Client: Travelocity

Product: Travelocity

Title: Ironing

Agency: Miles Calcraft Briginshaw Duffy

Production company: Blink Productions

Director: Blue Source

Writer: Ben Tollett

Art Director: Emer Stamp

Producer: Nick Glendinning

COMMERCIALS SPECIFICALLY MADE FOR CINEMA - Tango 'Seal'

Client: Tango Soft Drinks

Product: Orange Tango

Title: Seal

Agency: Clemmow Hornby Inge

Production company: Partizan

Director: James Pilkington

Writer: Laurie Smith

Art Director: Matt Pam

Producer: David Stewart

CLOTHING/RETAIL - Clarks 'Marathon Boy'

Client: Clarks

Product: Clarks

Title: Marathon Boy

Agency: St Luke's

Production company: Outsider

Director: David Lodge

Writer: Nick Simons

Art Director: Jules Chalkley

Producer: Garfield Kempton

NEWSPAPERS AND MAGAZINES - The Guardian 'Michael Moore'

Client: The Guardian

Product: The Guardian

Title: Michael Moore

Agency: DDB London

Production company: Bliss Films

Director: Jackie Oudney

Writer: Patrick McClelland

Art Director: Grant Parker

Producer: Amanda Girling

NEWSPAPERS AND MAGAZINES - The Daily Telegraph 'Present'

Client: The Daily Telegraph

Product: The Daily Telegraph

Title: Present

Agency: Clemmow Hornby Inge

Production company: Outsider

Director: David Lodge

Writer: Brian Turner

Art Director: Micky Tudor

Producer: Garfield Kempton

CHARITY - NSPCC 'Demands'

Client: NSPCC

Product: NSPCC

Title: Demands

Agency: Saatchi & Saatchi

Production company: Outsider

Director: Paul Gay

Writer: Mike Sutherland

Art Director: Duncan Marshall

Producer: Jason Kemp

DIPLOMA WINNERS

CANNED FROZEN AND DRIED FOODS

Advertiser: Campbell's

Product: Fray Bentos

Title: Working Men's Calendar

Advertising Agency: Mother

Production company: Arden Sutherland-Dodd

Director: Happy

SOFT DRINKS

Advertiser: PepsiCo Beverages International

Product: Pepsi

Title: OK Corral

Advertising Agency: CLM/BBDO

Production company: @radical.media

Director: Tarsem

BEVERAGES

Advertiser: GlaxoSmithKline

Product: Horlicks

Title: Traffic Warden

Advertising Agency: Grey

Production company: @radical.media

Director: Rick Lemoine

TOILETRIES

Advertiser: Lever Faberge

Product: Lynx

Title: Pulse

Advertising Agency: Bartle Bogle Hegarty

Production company: Blink Productions

Director: Blue Source

CONFECTIONERY AND SNACKS

Advertiser: Manor Bakeries

Product: Mr Kipling

Title: Delivery

Advertising Agency: Saatchi & Saatchi

Production company: Outsider

Director: David Lodge

Advertiser: Nestle

Product: Kit Kat

Title: Salmon

Advertising Agency: J. Walter Thompson

Production company: Academy Productions

Director: Peter Cattaneo

Advertiser: Nestle

Product: Kit Kat

Title: Speed

Advertising Agency: J. Walter Thompson

Production company: Academy Productions

Director: Peter Cattaneo

VEHICLES

Advertiser: Mini

Product: Mini

Title: Backwards

Advertising Agency: WCRS

Production company: Partizan

Director: Traktor

CORPORATE

Advertiser: Powergen

Product: Energy Tips

Title: Tea

Advertising Agency: Rainey Kelly Campbell Roalfe/Y&R

Production company: Rogue

Director: Sam Cadman

Advertiser: Powergen

Product: Energy Tips

Title: Letterbox

Advertising Agency: Rainey Kelly Campbell Roalfe/Y&R

Production company: Rogue

Director: Sam Cadman

TELECOMMUNICATION SERVICES (NETWORKS)

Advertiser: The Number

Product: The Number

Title: Just Works - Cog spoof

Advertising Agency: WCRS

Production company: HLA

Director: J J Keith

Advertiser: The Number

Product: The Number

Title: Tea Dance

Advertising Agency: WCRS

Production company: Partizan

Director: Jim Hosking

MISCELLANEOUS CONSUMER PRODUCTS

Advertiser: Yell

Product: Yellow Pages

Title: Haircut

Advertising Agency: Abbott Mead Vickers BBDO

Production company: 2AM Films

Director: Paul Goldman

PUBLIC SERVICE ADVERTISING

Advertiser: The Home Office/DOH

Product: COI Frank

Title: Worried

Advertising Agency: Mother

Production company: Partizan

Director: Traktor

NEWSPAPERS AND MAGAZINES

Advertiser: The Daily Telegraph

Product: The Daily Telegraph

Title: Signing

Advertising Agency: Clemmow Hornby Inge

Production company: Outsider

Director: David Lodge

Advertiser: Guardian Newspapers

Product: The Observer

Title: Barber Shop

Advertising Agency: Mother

Production companies: Harvest LA & Big Chair NY

Director: C J Waldman

Advertiser: Guardian Newspapers

Product: The Guardian

Title: Aids

Advertising Agency: DDB London

Production company: Tomboy

Director: Tom Shankland

Advertiser: Guardian Newspapers

Product: The Guardian

Title: Calf

Advertising Agency: DDB London

Production company: Nexus

Director: Simon Henwood

INTERNATIONAL

Advertiser: Interbrew

Product: Stella Artois

Title: Broken Fall

Advertising Agency: Lowe

Production company: Spectre

Director: Daniel Kleinman

Advertiser: PepsiCo Beverages International

Product: Pepsi

Title: Elephant Tower

Advertising Agency: CLM/BBDO

Production company: @radical.media

Director: Tarsem

Advertiser: Hewlett Packard

Product: HP+

Title: Next Shift

Advertising Agency: Goodby Silverstein & Partners

Production company: Gorgeous Enterprises

Director: Frank Budgen

Advertiser: Nike

Product: Nike Shox

Title: Pretzel

Advertising Agency: Wieden & Kennedy Portland

Production company: Gorgeous Enterprises

Director: Tom Carty

Advertiser: Axe

Product: Axe

Title: Lingerie

Advertising Agency: Lowe, Singapore

Production company: Hungry Man

Director: Owen Harris

NEW ADVERTISER

Advertiser: Siemens

Product: Xelibri Mobile Phones

Title: Beauty For Sale

Advertising Agency: Mother

Production company: Anonymous Content @ Independent

Director: David Fincher

CHARITY

Advertiser: NSPCC

Product: NSPCC

Title: Decibels

Advertising Agency: Saatchi & Saatchi

Production company: Outsider

Director: Paul Gay

Advertiser: Special Olympics

Product: Special Olympics

Title: Rio

Advertising Agency: J. Walter Thompson

Production company: The Paul Weiland Film Company

Director: Trevor Melvin

EUROPEAN

Advertiser: Sony

Product: Sony Wega

Title: SFX

Advertising Agency: Fallon

Production company: Harry Nash

Director: Ringan Ledwidge

Advertiser: Siemens

Product: Xelibri Mobile Phones

Title: Beauty For Sale

Advertising Agency: Mother

Production company: Anonymous Content @ Independent

Director: David Fincher

DIRECT RESPONSE

Advertiser: TBWA\London

Product: Graduate Recruitment

Title: Baby

Advertising Agency: TBWA\London

Production company: Mustard

Director: Cris Mudge

Advertiser: Special Olympics

Product: Special Olympics

Title: Rio

Advertising Agency: J. Walter Thompson

Production company: The Paul Weiland Film Company

Director: Trevor Melvin

VIRALS

Advertiser: TBWA\London

Product: Graduate Recruitment

Title: Baby

Advertising Agency: TBWA\London

Production company: Mustard

Director: Cris Mudge

Advertiser: Virgin Mobile

Product: 3p Texting

Title: Idle Thumbs

Advertising Agency: Rainey Kelly Campbell Roalfe\Y&R

Production company: MJZ

Director: Dante Ariola

Advertiser: Toyota

Product: Corolla

Title: Party Dress

Advertising Agency: Saatchi & Saatchi

Production company: Outsider

Director: Matthijs Van Heijningen

Advertiser: Volkswagen

Product: Fleet

Title: Phone

Advertising Agency: DDB London

Production company: Hungry Man

Director: Mikko Lehtinen

Advertiser: Volkswagen

Product: Fleet

Title: Surprise

Advertising Agency: DDB London

Production company: Hungry Man

Director: Mikko Lehtinen

CINEMA - ADAPTATIONS OF TV COMMERCIALS

Advertiser: Sony

Product: Sony Wega

Title: SFX

Advertising Agency: Fallon

Production company: Harry Nash

Director: Ringan Ledwidge

Advertiser: Siemens

Product: Xelibri Mobile Phones

Title: Beauty For Sale

Advertising Agency: Mother

Production company: Anonymous Content @ Independent

Director: David Fincher

Advertiser: Siemens

Product: Xelibri Collection 1 Mobile Phones

Title: Face Of The Future

Advertising Agency: Mother

Production company: Partizan

Director: Traktor

UK SERIES

Advertiser: Orange

Product: Orange Intimacy

Titles: David Durant, Coincidences, Snoring, Architect, Gendarme

Advertising Agency: Mother

Production companies: Partizan (David Durant, Gendarme), MJZ

(Coincidences), Epoch (Snoring, Architect)

Directors: Traktor (David Durant, Gendarme), Dante Ariola

(Coincidences), Stacy Wall (Snoring, Architect)

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).