"Welcome to Flat 6" features Jane, played by Esther Hall, dropping off her son Joe at university for the first time, where he meets his new flat mates. The second ad from the campaign breaks on the 15 January.
The production company behind the ads was Mustard and creative directors were Mike Hannett and Dave Buchanan. Maxus has handled the media for the campaign.
BT announced in December that its ‘BT family’ series of ads was to draw to a close after six years. It has already launched some teaser videos online introducing the new student characters.