BT's student ads replace Adam and Jane

BT is set to unveil its new sitcom style ads tomorrow featuring three new student characters, who take the baton from long-standing characters Adam and Jane, view first here.

The telecoms provider is showing the first TV ad of the campaign, created by Abbott Mead Vickers BBDO, on ITV1 during ‘Dancing on Ice’ tomorrow (14 January).

"Welcome to Flat 6" features Jane, played by Esther Hall, dropping off her son Joe at university for the first time, where he meets his new flat mates. The second ad from the campaign breaks on the 15 January.

The production company behind the ads was Mustard and creative directors were Mike Hannett and Dave Buchanan. Maxus has handled the media for the campaign.

BT announced in December that its ‘BT family’ series of ads was to draw to a close after six years. It has already launched some teaser videos online introducing the new student characters.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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