BUAV and TDI in Tube blitz to show plight of lab dogs

The British Union for the Abolition of Vivisection has begun a hard-hitting poster campaign by targeting London Underground passengers in a deal with TDI.

The British Union for the Abolition of Vivisection has begun a

hard-hitting poster campaign by targeting London Underground passengers

in a deal with TDI.



Jim Thomson, BUAV’s head of fundraising and marketing, said the campaign

was designed to capitalise on the increased interest in animals

generated by TV shows such as Animal Hospital.



’People are moved to tears by tales of injured pets, but we wanted to

draw their attention to the plight of animals in laboratories,’ said

Thomson.



The ad, created inhouse, shows a picture of a dog that has been

condemned to death by a laboratory. The copy then reveals that the

animal has been killed since the picture was taken.



The 16-sheet poster campaign is the first phase of a year-long national

outdoor blitz. Thomson said buying was being handled inhouse. ’We

haven’t run a campaign on this scale for some time,’ he commented.



He added the average three-minute waiting time for a Tube train would

give travellers the chance to take a note of the charity’s phone number

or website address, which appear on the poster.



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