Bubblicious 'beware the burst' by Youthography, Toronto

A teen's act of anarchy over his otherwise normal suburban neighbourhood is featured in a TV spot for Bubblicious by Youthography, Toronto. In complete calmness, the boy introduces a piece of gum, and then stands defiantly while a series of pink bursts engulf his uneventful world. The world and the characters in it need to heed the warning "beware the burst" next time around. The spot is backed by a viral and print campaign.