Budgens to extend brand to independent stores

Budgens is ploughing forward with its convenience store programme by setting itself up as a wholesale supplier to independent stores.

LONDON (Brand Republic) - Budgens is ploughing forward with its convenience store programme by setting itself up as a wholesale supplier to independent stores.

Budgens Local branding will appear on 50 independent retailers in the next two years, with Budgens supplying full marketing and systems support to each store.

Each retailer will pay for the rebranding of their stores. They will have to stock products specified by Budgens and adhere to its in-store marketing and advertising strategies. Benefits will include the Budgens brand and competitive pricing due to increased buying power.

Budgens runs 42 forecourt stores plus the B2 convenience chain, which has stores in Greater London. The company’s focus on fresh food would be the main attraction to independent retailers unwilling to relinquish control of their stores.

According to Martin Hyson, chief executive of Budgens, “We will enable independents to really boost their sales, and offer consumers more than that offered by Mace or Spar. Our fresh food makes up 37% of total sales, while rival groups take only 13% of their sales from fresh food,” he said.

He denied the move to target the independent sector was an indication of a lack of suitable sites available to the company for its B2 convenience chain.

Rival Sainsbury is facing similar problems in struggling to find similar sites for its Local format.



You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More