Budget Rent-a-Car talks to shops over pan-Europe ad task

Budget Rent-a-Car is looking for an advertising agency to handle its pan-European creative account.

The company has approached several UK agencies about the business, and is believed to have narrowed its search down to three candidates. The review is being conducted directly by the client.

The review is being overseen by Budget's European commercial director, Sara Zimmerman, who joined in the summer. Zimmerman previously handled the marketing for Holiday Hotels and Holiday Autos.

The winning agency will be required to produce a campaign to rejuvenate the brand. Budget has struggled at the hands of a weak travel economy in recent years. The aim will be to give Budget the kind of profile currently enjoyed by low-cost airlines, such as Ryanair and easyJet.

It is unclear whether the incumbent, Euro RSCG Wnek Gosper Partners, will be repitching.

Budget Rent-a-Car was sold to Avis earlier this year. The then bankrupt Budget Group sold what was left of its European, Middle-Eastern and African assets to Avis Europe in March for $20 million, following the approval of a bankruptcy judge. The company had already sold its remaining core assets to Avis' parent company, the travel and property conglomerate, the Cendant Corporation, for $3.4 billion.

Budget Rent-a-Car Europe currently operates in 65 countries across the region.

Its main European rival, Hertz Europe, promoted its head of advertising and promotions, Paul Woozley, to head of marketing earlier this year.

He now has responsibility for all European marketing activity, reporting to the director of pricing and marketing planning, Ian Seatree.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).