Budweiser beer mats link fans to FA Cup

Budweiser, the sponsor of the FA Cup, has launched an app that allows consumers to pose with a virtual replica of the trophy by pointing their smartphone at a Budweiser beer mat.

Budweiser: rolls out FA cup-themed beer mats
Budweiser: rolls out FA cup-themed beer mats

The Man of the Match app uses augmented reality implemented by Aurasma to bring the trophy to life.

The app, which already allows consumers to vote for their man of the match, browse through upcoming fixtures and access match stats, has been updated to include the augmented reality technology.

Consumers that point the camera on their smart device at promotional Budweiser beer mats will see the FA Cup appear on their screens in 3D.

Iain Newell, European marketing director, Budweiser, said: "Part of Budweiser's mission as FA Cup sponsor is to bring the famous trophy closer to the fans.

"The collaboration with Aurasma literally puts the trophy in the hands of football fans across the world and builds added anticipation for the final stages of the competition."

Budweiser's sponsorship activity for the FA Cup saw the brand using football managers Same Allardyce and Ian Holloway in a radio ad earlier this year.

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).