Budweiser debuts first branded YouTube channel

AB InBev is overhauling its content strategy for Budweiser, with the launch of its first branded YouTube channel to strengthen its association with football.

Budweiser: first branded YouTube channel
Budweiser: first branded YouTube channel

The channel, created by digital agency Outside Line, houses a range of content, with a focus on football. Budweiser sponsors the FA Cup and recently signed a deal with non-league minnows Wembley FC that allowed the club to sign former England internationals Martin Keown and Graeme Le Saux.

It will also be creating specific content for the channel, which will house its forthcoming documentary 'Dream. On. The Journey of Wembley FC' once it has aired on ESPN this summer.

Iain Newell, European marketing director at Budweiser, said it plans to roll out similar schemes on a global scale.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.