Budweiser debuts first branded YouTube channel

AB InBev is overhauling its content strategy for Budweiser, with the launch of its first branded YouTube channel to strengthen its association with football.

Budweiser: first branded YouTube channel
Budweiser: first branded YouTube channel

The channel, created by digital agency Outside Line, houses a range of content, with a focus on football. Budweiser sponsors the FA Cup and recently signed a deal with non-league minnows Wembley FC that allowed the club to sign former England internationals Martin Keown and Graeme Le Saux.

It will also be creating specific content for the channel, which will house its forthcoming documentary 'Dream. On. The Journey of Wembley FC' once it has aired on ESPN this summer.

Iain Newell, European marketing director at Budweiser, said it plans to roll out similar schemes on a global scale.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More