SectorAgencies, Food and Drink and Alcohol
Budweiser's Dream Goal competition is back for a second season and the former England defender Jamie Carragher replaces Gary Neville on the judging panel.
Anomaly London created the campaign, in which amateur footballers are encouraged to send in videos of their best goals, as a way to associate Budweiser with grassroots football in the UK. The launch ad shows Carragher, with his former Liverpool team-mate Jamie Redknapp and the presenter Ed Chamberlin, commenting on a screamer that was sent in as part of the competition. The film will run on social media and will air on TV from 14 February. In addition to getting their goal analysed by the expert panel, the winner of Dream Goal can nominate a non-league club to receive £50,000.