Budweiser dumps Goodby, Silverstein & Partners after 14 years

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Budwiser...ending relationship with Goodby, Silverstein & Partners
Budwiser...ending relationship with Goodby, Silverstein & Partners

LONDON - Budweiser brewer Anheuser-Busch InBev has ended its 14-year relationship with Goodby, Silverstein & Partners, the agency that created the brand's iconic 'Louie the Lizard' campaign.

The move comes following a roster review, with Anheuser-Busch stating its desire to work with a smaller number of agencies.

Last month, Anheuser-Busch's vice president for marketing Keith Levy announced that the company was to scrap the arrangement of paying agencies on a retainer basis, instead paying shops on a project-by-project basis.

Agencies that continue to work on the Budweiser account includes DDB Chicago, which picked up the $35 million creative duties for the launch of Bud Light Lime last year.

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