Budweiser dumps Goodby, Silverstein & Partners after 14 years

LONDON - Budweiser brewer Anheuser-Busch InBev has ended its 14-year relationship with Goodby, Silverstein & Partners, the agency that created the brand's iconic 'Louie the Lizard' campaign.

Budwiser...ending relationship with Goodby, Silverstein & Partners
Budwiser...ending relationship with Goodby, Silverstein & Partners

The move comes following a roster review, with Anheuser-Busch stating its desire to work with a smaller number of agencies.

Last month, Anheuser-Busch's vice president for marketing Keith Levy announced that the company was to scrap the arrangement of paying agencies on a retainer basis, instead paying shops on a project-by-project basis.

Agencies that continue to work on the Budweiser account includes DDB Chicago, which picked up the $35 million creative duties for the launch of Bud Light Lime last year.

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More