ExposureUnited Kingdom and Europe
A group of musicians create their own version of 1969 classic instrumental 'Popcorn' in this ad to launch Budweiser's "True dedication" campaign.
The band play together in their basement studio encouraged and inspired by veteran musician Dave Cloud.
In a second ad, the group takes to the stage at their local club for a rendition of Salt n Pepa's 'Push it'.
The musicians have customised their instruments using Budweiser bottles, kegs and cans.
The "True dedication" campaign was developed exclusively for the UK.