Budweiser, Super Noodles and Impulse tipped to perform well

Volkswagen looks set to match its press and poster Grand Prix with yet more gold lions in the film section of the Cannes festival.

Volkswagen looks set to match its press and poster Grand Prix with

yet more gold lions in the film section of the Cannes festival.

BMP DDB’s ’affordability’ campaign has been well received by judges from

all over the world, and the ’lamp post’ spot is already tipped as a

potential winner of the Grand Prix.

The campaign uses the type of simple humour that often proves popular

with Cannes judges. Ogilvy & Mather’s ’art class’ spot for Impulse,

where a male life model is unable to conceal the effect the body spray

has on him, is likely to do well for the same reason. Mother’s ads for

Batchelors Super Noodles, particularly the ’selfish’ execution, which

shows a man sharing his noodles with his girlfriend only after their dog

has licked the plate, may also amuse the judges.

From the US, Goodby Silverstein & Partners’ work for Budweiser is

expected to do well. The favourite spot features two lizards who look

jealously on at a group of frogs. Another is a campaign by Wong Doody

for the Seattle basketball team which has one of the team arriving at a

Tupperware party.

The international humour of PMSvW/Y&R from Holland has also been a


Its best entry features two children in the back of a car. Their

parents, sitting in front, turn on the radio and innocently smile and

nod their heads in time to a cheesy tune. The children smirk at the

song’s lyrics: ’I wanna fuck you in the arse.’ After a few moments, the

name of the advertiser appears: Soesman Language Training.

The parents clearly need to sign up for some English lessons.

Brazil looks set to improve on last year’s success, when it won nine

film lions. A commercial by Almap/BBDO against deforestation has had a

big impact. It opens on a cross-section of a tree trunk. The camera pans

slowly from the inner rings towards the bark, on its way marking the

births of Napoleon, Van Gogh, Einstein and then ’the motherfucker who

cut down this tree’.

For the UK, Delaney Fletcher Bozell’s teacher training campaign and

Leagas Delaney’s ’Perfect Day’ for the BBC are also expected to perform


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