Budweiser 'unstoppable' by DDB London

Men getting together and having fun continues to be the theme of Budweiser's advertising in DDB London's first major campaign for the brand in Ireland. The agency has created a spot, "unstoppable" featuring friends drinking Budweiser. Directed by Ulf Johansson, it is the first execution in a campaign dubbed "answer the call". The men featured in the ad uproot hedges and get caught in debris en route to meet their friends for a beer. The ad, shot in New York, is backed with the track 'Young Folk' by Peter, Bjorn and John.